After Monday, fans of the long running Call of Duty series will be able to play Modern Warfare 3. If you haven't been living under a rock then you know Call of Duty as one the most profitable video game franchises of all time. By records I am talking about $650 million in the first 5 days. I am reminded of the saying, "You're only as good as your last success!"
The iPhone 4s was released a couple of weeks ago and the first real gripe reported was that it was not the anticipated iPhone 5. Yet even with the anti-hype on the Web, lines were still around the building with people waiting to buy it. Apple's press release states four million iPhones sold in the first 3 days which is most ever for a phone and double the number of iPhone 4's sold in its first 3 days. The iPhone 4s touts many improvements such as an upgraded camera and Siri, but the rapidly draining battery is the choice complaint for the masses, and it doesn't just affect people with the 4s - it affects everyone with the iOS5 installed.
Also upcoming on the technology horizon is Windows 8, which people are already calling the next Windows Vista or Windows ME without really giving it a chance. Don't get me wrong, both Vista and ME were failures that should never be run on a PC unless it's an example of what not to do with an operating system.
What am I trying to say here? There is a reason that everything has a number these days, iPhone 3-4, Window 7-8, and Modern Warfare 2-3. The reason is that these companies are striving to constantly improve their products since they're only as good as their last hurrah. And if they don't get it right the first time, then there had better be a patch correcting the problem before angry consumers show them who really has the power.
Consumers have long memories and little forgiveness especially when it comes to technology. But highly coveted brands like Apple, or highly anticipated games like Call of Duty get around that by making products that the masses want. I don't know what the future holds but I know my iPhone 10v will handle it...